The vision for Deeper Roots Coffee all started in 2003 with the formation of Rohs Street Cafe, a local cafe in Cincinnati, OH. The cafe became known for their drive to improve coffee quality and built a name in the city as a great third place that served a delicious cup of coffee & espresso. Eventually, the focus on quality lead us to an origin visit, and thus started the importing-relationship of an Antiguan coffee from Guatemala, as well as development work with a local group of farmers.
In 2010 the Espresso Guild, a non-profit here in Cincinnati, was born out of the desire to do more more behind the scenes with consulting, machine sales & maintenance, training, research & development, and continued working with farmers in Guatemala to improve their products and quality of life. The Guild became a regionally recognized name in barista training and we used that time to invest in more of our own coffee education, barista competitions, and leading educational origin trips.
More and more investment into the farmer development side of things birthed Deeper Roots Development - a non-profit created to serve coffee farmer development in a more direct and tangible way. Through DRD our coffee farmers in Santa Maria de Jesus, Guatemala were completely processing all of their coffee by the 2014 harvest season. From bringing back 5lbs of green coffee at a time in our suitcases in 2005, to enabling our farmers all the way to owning their own processing facility has been a long, but rewarding journey and we grow in excitement each season as we begin to strategize how we can repeat this model with other countries.
Deeper Roots Coffee was officially launched in 2012 as a for-profit business, created to bring all of our talents, experiences, and knowledge of the coffee under one roof in order to scale and have the most impact on the industry as possible. We started roasting out of a desire to directly influence the quality of the coffees we want to showcase. We’ve also continued to scale our training, maintenance, and equipment services as the wholesale side of our business grows.
We believe that people return to what is good, and we strive to be good for the people.